The Animal Agriculture Alliance’s recap of animal rights conferences in 2023 revealed certain tactics these groups plan to use to advance their agendas in the year ahead

There are a multitude of feed additives in the market for use in ruminant rations, but with the unique challenges faced by individual farms, a standard line product may not always be the best fit

You’ve heard the saying, “Celebrities are just like us,” when, in reality, their lifestyles are vastly different than the average person

Tonight, the association will honor Industry Pioneers, a Distinguished Dairy Cattle Breeder, a Guest of Honor, and numerous outstanding college students at their annual banquet held at World Dairy Expo

This back-to-school season, more students are meeting teachers who are prepared to accurately talk about the science behind dairy farming. That’s thanks to efforts led by dairy checkoff and agricultural...

Animal rights activism is big business, bringing in over $800 million in income annually — up from $650 million last year and $595 million in the year prior

I can’t even begin to tell you how many times I’ve seen or heard a farmer call a consumer stupid. At first, it makes me cringe because it’s just kind of mean. I mean, name-calling? Really?...

Artificial intelligence (AI) is now a consumer buzzword that most of us have heard since the release of ChatGPT4. Now, Google, Facebook, and others are trying to catch up with OpenAI and believe it will...

County and state dairy promotion programs were created to help promote the nutritional benefits of milk and dairy products to consumers

July is National Ice Cream Month, and there is no better time to figure out which flavor aligns with your Zodiac sign

Partnering across the supply chain is key to furthering the animal agriculture community’s sustainability progress

When presented with a problem, we look for a solution. It is human nature to want an answer, but sometimes it is not always easy to find one

Did you know that milk is the most frequently requested food at food banks but, because of its perishability, is the least donated?

There is no doubt that dairy judging can be stressful

Number one rule of crisis planning: prepare for the crisis before it happens. You’ve likely seen the devastating headlines by now about the farm fire in Texas that took the lives of thousands of...

Following a lifestyle that includes making decisions that are good for the planet continues to grow in importance to many consumers, especially those that fall in the demographic of Gen Z

What’s the saying . . . don’t let a good crisis go to waste? Unfortunately, crises happen in the dairy industry more than we’d like, and we learn something from each and every one

I mentioned to my mom the other day that my one-year-old daughter is starting to have opinions on things like what she wants to eat and what she wants to wear

This creative piece was written by one of our regular authors, Gerald Anderson. Be sure to read the full story to reveal a fun twist at the end!

When asked which platform is best to reach today’s consumer, there’s one that shows up prominently in Google searches and social media: YouTube. Why is that?